Real Estate Services

Wellsteed Group's copywriting and marketing services will help distinguish you in market.

Trusted by Perth's finest agents, whether it's to amplify your professionalism, or simply to aid in obtaining the best possible buyer-attraction to listings, we can partner with you for success. Explore our offering below:

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The right property, in the right place, to the right person - can lift up the soul.

We'll capture that feeling.

FAQ:

Why is listing advert copywriting important?

Carefully crafted copy elevates the overall marketing of the property and actively contributes to a prospective buyer’s property selection process and retention of information. It also demonstrates the attention-to-detail most vendors/landlords expect from their agents/PMs.
There are visual people and textual people – and everything in between. Having an advert that appeals to both sensory preferences contributes to your ability to achieve the highest possible selling price.
If you’re tempted to use AI, be safe in the knowledge that most people can tell an auto-generated listing. They tend to look generic and standardised - lacking individuality. Likewise, if no effort has been invested in the listing copy, this can look equally lazy to buyers and vendors alike.
Just like in the overall marketing campaign, matching the copy to the preferred buyer demographic or stature of the property is an effective tactic to build attraction and intrigue.

To Summarise: Effective listing copy maximises the chances of a positive response from buyers, improving the chances of securing an emotional or logical connection, while demonstrating your professionalism in market.

Why hire a copywriter for your agent bio?

Your bio plays a key role in a vendor forming an opinion of you, directly effecting your ability to win their business.
Your bio not only tells the market about who you are, but it also gives them an instant taste of your interpersonal, literacy and communication abilities.
Your bio is an indirect selling opportunity: it’s often your first chance to put forward your own point-of-difference and unique-value-proposition as an agent and an individual. And as we all know, first impressions matter and a lot of the time you only get one chance to impress.
If a prospective seller draws an assumption from your bio that you aren't a very good communicator - one of the primary indicators of being able to negotiate effectively - you risk your reputation.