IS YOUR BUSINESS FIT FOR GROWTH?
Sometimes growth is just one tweak away. More often, the interconnectedness of a business means all the working parts need examining and recalibrating.
The good news is that doesn't need to be as hard as it sounds.
THE ELEMENTS OF GROWTH:
Business Strategy
It all starts here. Whether you're needing assistance with a current strategic plan or wanting to create an entirely new plan for your company, we'll work with you to develop the vision, values, goals and priorities of your organisation that will inform and guide its trajectory.
This is the launch pad for growth and the first task to master. Wellsteed Group will work closely with you to align all the above principles and set in place a roadmap with clear checkpoints and milestones. After this we can then move to implementation/operationalisation - to ensure we put theory into action.
Market Research
Data can only be collected through asking the right questions. We'll take a deep dive into your industry and sector to spot emerging trends and glean vital customer insights.
We'll then deliver actionable insights via Market Intelligence Reports which can be applied to strategy. This includes SWOT, PESTEL and Ansoff Matrix strategic direction methodology.
Product, Pricing & Service
Optimisation
When was the last time you were really honest about your offering to market?
We'll work with you to identify, clarify and improve your Unique Value Proposition, Competitive Advantage and Point of Difference in market.
We can then look to optimise your offering to customers (CX and CJ) and design stakeholder engagement to attract greater interest and exert greater influence.
Brand:
Your Perception & Reputation In Market
Sales and Marketing
Client Engagement and Development
The market, your team and your customers all have to have the same idea of who you are to succeed.
We'll refine your brand down to its essence and develop an identity for your company that permeates through all its endeavours, contributing to revenue growth, reputation and image.
We'll then determine the right communications campaigns and normal market interaction to sustain it.
Two of the most important aspects of a business that are often fobbed off as the easiest.
We can directly manage both Sales and Marketing functions to ensure collaboration, and mutual understanding of UVP. We will also fine-tune internal functions and review external parties.
We will coach the sales team, find efficiencies and refine all communications and messaging to stakeholders: internally and externally. This includes all facets of digital and traditional lead generation.
Your current clients are often your best chance at increasing revenue. We'll help you better engage and service your current clients to improve customer satisfaction and understanding, and in turn, leading to better retention rates and increased business.
We can also teach your teams the systems and non-negotiable engagement practices that contribute to repeat business.
Team Motivation & Performance Management
Sales and P&L Alignment
Systems & Digital Transformation
Why do we link these two together? They're often intertwined thanks to morale, camaraderie and individual personal value perceptions.
Your people are your biggest asset and we can provide the tools to extract maximum productivity and purpose out of your team.
Growth requires commitment, but it also requires incentivisation. Particularly for staff with key business deliverables, we'll refine the right ways to drive performance and success.
Particularly in industries with long sales cycles it's imperative that the sales data, invoicing data and accounting software all matches up. Cashflow depends on it.
For most businesses, this is an obvious necessity - but that doesn't mean that things don't get out of kilter. Particularly when businesses are expanding and scaling.
Leaders are in essence, decision-makers. Without the right information you risk making the wrong decisions. We'll help ensure that sales data and reporting is captured accurately and that systems talk to each other accurately. If this means implementing new software of systems that advanced the cause, then we do it.
Workable Metrics and Cashflow Modeling
We're not Accountants: rather, we build for your business the tools that help you predict future cashflow from your business activities and overheads. This means you can see in realtime how long it will take with your current forecast to tell when your teams will be paid off for the year and when the revenue can then be allocated elsewhere.
We turn sales data into workable metrics that can help predict revenue, including P&L, overhead recovery, pipeline-to-forecast and cash timing models, built and maintainable. We'll give you the tools to read the play so there's no nasty surprises.
When To Act?
Timing is everything. But there's generally not a moment to lose. The rising costs of doing business means every year you need to increase revenue and protect cashflow, gross and net profit margins. And that's even before ambitions come into play.
To do this requires a concrete business plan, a coherent structure, fine-tuning sales, marketing, product and organisational behaviour such as systems, processes and team culture. It oftens takes a fair dose fresh thinking combined with effective, proven methodology and asking the hard questions of ourselves.
It also means getting a better understanding of your product, your market, your customers, your competitors - and your sales cycle - so you can make informed decisions. Emphatically, it means ensuring the whole team is along for the ride and that you know how to implement change while motivating performance.
When hiring Wellsteed we can work along side you in an advisor capacity, or fully embedded into your business as an expert member of your team. We can be engaged on a number of engagement settings, with retainer or project based and task-based pricing options.
Whether you need a strategic thinker - or a thinker who's also a doer - no challenge daunts us. If the situation is more to free up your time so you can focus on other responsibilities and priorities, we understand and can act accordingly. Finally, if you have a genuine knowledge gap internally to properly assess and get your company fit for growth, you're in safe hands - we'll take care of it.
We seek to work with innovation-minded people who are interested in doing things the best possible way. If that sounds like you, let's get in touch. Why now? Why not.
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OUTCOMES FOCUSED
We're action-orientated and realise that strategy without operationalisation is just the fun stuff, without the grit. When we partner with you we partner with you for the long haul. We're here to guide you to success and won't stop until we're there.
RETAINER OR PROJECT BASED PAYMENT
We offer a range of flexible payment options bespoke to the project, duration and specific client factors.
WESTERN AUSTRALIA WIDE
We work with businesses all across Western Australia. Located in the Perth Metro area we can happily attend your premises to conduct business and likewise can work remotely with you if you're out in the regions.
CASE STUDY:
MEDIUM SIZED BUSINESS | 60+ STAFF
A well-established Perth construction firm had the vision and capability but wasn't converting it into growth.
Wellsteed embedded into the business and rebuilt the commercial engine: brand identity, internal values, sales systems, financial reporting, pipeline visibility and management, spearheaded business development/tendering and refined the structure and service offering.
Twelve months later: revenue up 50%, competitors beaten to key work, new markets secured, repeatable success engineered.
READY FOR A CONVERSATION?
Get in touch via the button below and tell us a bit about what you're looking for.
We'll get back to you within one business day.
Genuinely interested to speak and we look forward to hearing from you.