BUILDING & CONSTRUCTION
HEAD CONTRACTORS, SUBCONTRACTORS MAINTENANCE & TRADE BUSINESSES:
Is Your Business Fit For Growth?
Many functional construction businesses have everything they need - the staff, the clients, the capability. But revenue is flatlining. And what you take home at the end of the year is nowhere near what it should be for the time, effort and risk involved.
Perhaps its something different: you might be seeking to expand into other markets or have built up new internal teams and departments offering different services and you're encountering problems.
Many good businesses with good people often find themselves struggling to recoup the net profit they desire because the commercial side of the business - the strategy, the structure, the systems, the sales and marketing, the culture etc - hasn't kept pace with the operation.
The busy and reactive nature of the industry means it can be hard for owners/leaders - being time-poor and constantly juggling priorities - to sit down and ask the hard questions like where is this business going, why isn't it more profitable, and what would it actually take to change that?
Getting the headspace to ask those questions is one thing. Creating a meaningful strategy - and operationalising it to achieve your overarching goals - is another. Then there's all the little individual factors - the 1%ers - that ultimately lead to a stable, predictable, profitable business with a great reputation.
Wellsteed Group offers businesses wishing to scale and grow their business a bespoke service centred around honing the company's Business Strategy, Refining Operations, Ensure the Right Internal Systems, Profit Protection Mechanisms, Team Building and Recruitment, IT Systems, Sales and Marketing, Tendering, Websites, Client Engagement & Customer Service, Communications and Recruitment outputs.
More Revenue, Better Margins, Less Chaos? Read on...
We'll Help You Capture
Your Net-Profit Potential.
A Selection of Our Services:
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Strategic Planning and Growth Strategy
Working with you, we determine the company's overriding goals and ethos for the next 1-5 years.
We examine your business's strengths and weaknesses, including a SWOT and PESTEL analysis to really show where you sit in market. Then we look at what sides of the business are currently scalable and what need work. We'll cleary define the problems to see can cleary define solutions.
We also look at the Sales, Marketing, Team and Client Register - what your client engagement and customer experience looks like - as well as in-house Capability and Capacity. We then draft a winning strategy grounded in your actual commercial capacity and financial position. And we'll stay around to help implement it.
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Leadership Alignment, Team Building and Company Structure
We facilitate structured meetings and conversations that allow the company to regain the initiative lost to constant reactivity and instead turn to producing a shared direction that management and leaders can actually execute against.
We'll work with you to calibrate correctly the organisational structure of the business, the daily, weekly, monthly and quarterly non-negotiables, defining clear lines of responsibility, accountability and delivery.
We can also help you hire the right people - we recruit for a flat rate and replace within 3 months for free in off chance they're the wrong fit.
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Cashflow Modelling & Reporting
We're not Accountants: rather, we build for your business the tools that help you predict future cashflow from your business activities and overheads. This means you can see in realtime how long it will take with your current forecast to tell when your teams will be paid off for the year and when the revenue can then be allocated elsewhere. This is critical when launching new arms of the business and fielding new teams in market.
We turn sales data into workable metrics that can help predict revenue, including P&L, overhead recovery, pipeline-to-forecast and cash timing models, built and maintainable.
We'll give you the tools to read the play so there's no nasty surprises.
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Brand
'Brand' is ultimately what the market thinks of you when they hear your business name.
Brand is built by your reputation in market from the jobs and works you've delivered: that's obvious.
But image in market comes from a range of other factors, like: website, marketing, conduct of employees onsite, staff presentation, communication with clients, what you do at and afte handover, how you seek feedback and deal with disputes etc. Without having all the bases covered, you risk the wrong impression. We'll help you define and refine your brand in market - and also internally - so you protect your most precious asset: your reputation.
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Business Development Tactics and Systems.
We design and build your business development system - identifying target clients across the areas and sectors you seek to grow in, allowing in time for you to increase market share.
We'll map out the level of activity required to win the amount of work you want. We'll look at margins and overheads and how you portray that to clients.
We can also look internally at what's actually making the most net profit for you, and work out ways to focuses energies where the payoff is biggest.
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Tender Strategy, Sales Materials & Advice
In a competitive market, where even direct-invite RFQs can have 5 competitors gunning for the same job, your submissions need to be 'spot on' in every way.
We'll help you bulletproof your tender strategy, covering how to position against larger competitors, what your win rate is telling you about your qualitative and qualitative sections, we'll also ensure the presentation is of the quality level required (from Gantt Charts, to Resource Allocation, CVs, Bios, Capability Statements and even how you write a decent methodology etc).
We bring commercial and market intelligence to your tendering decisions - so the effort goes where it's most likely to convert.
What We Do:
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Strategic Planning and Board Session Facilitation
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Operationalisation of Strategy, Company Structure and Organisational Behaviour
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Sales Cycle-Driven, Cash Flow and Forecast Management
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Client Engagement and Growth Strategy
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Business Development Tactics and Systems
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Tendering Strategy and Presentation
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Marketing Strategy, Campaign Development and Media
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Market Research
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Brand, External Communications
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Website Construction
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Company Culture and Values
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Team Building
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Fixed Rate Recruitment
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Product and Pricing
Ideal When:
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You want to accelerate real growth (revenue and net profit).
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You need help mapping out a winning strategy that's not just vague feel-good words.
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You're launching the business into new markets or new sub-industries.
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You're creating new internal departments, trade teams or client offerings.
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You're struggling with staff retention or finding the right people.
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You're seeking better ways to serve your clients and give them a better all-round experience for more repeat business.
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You want to create greater and better brand-awareness across market.
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Your P&L and Forecast/Sales Reporting don't quite add up (you're flying blind).
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Your Win/Loss Ratio for RFQs, RFTs and Open Tenders are not up to scratch, wasting hundreds of hours a year on losses.
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You're 'buying' work rather than keeping strong margins.
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Your overheads are out of control.
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You're unsure how to market the company.
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Your reliance on a small number of clients is becoming a business risk.
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You keep seeing the same issues and they never quite get solved and keep repeating.
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You dont have time to focus on strategy or operationalisation, as you're constantly putting out fires and being reactive, rather than proactive.
Who We Work With
We work with a small number of clients at any one time. Because the work requires genuine commitment on both sides, we keep our client list deliberately tight.
- $500,000 to $50M construction, building, maintenance or trade businesses in Perth
- Single and Multi-division operators who need commercial clarity across service lines
- Family-owned businesses dealing with director-level complexity, strategic ambiguities and competing priorities
- Operators who've outgrown coaching and need someone to execute alongside them
- Businesses whose revenue is flatlining and whose commercial infrastructure hasn't kept pace
- Businesses who simply need help with refining their Strategy, Sales, Marketing, Communications, Management/Operations, Margin Protection
functions so they can build a more profitable business.
And the best part is we'll tailor an arrangement unique to your needs - there's no 'one size fits all'.
No Silver Bullets.
No Snake Oil.
We Build The Rifle.
Why Wellsteed?
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Local. Independent. Loyal.
Perth born and bred.
Independently owned.
Our word is our bond.
Client-focused (no one size fits all).
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Real Industry Experience
We understand how the Perth local market works: whether its local councils, state government departments, commercial developers, commercial and resi-proprty managers, strata managers, government panels and the residential home market: we understand how Perth's commercial and public procurement actually works and we have a keen understanding of what the public want from their contractor. We also have a keen appreciation of the the head contractor / subbie ecosystem and dynamics.
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Action. Not Just Theory.
We'll not just advise and strategise: we'll build the models, dashboards, reports, BD systems, marketing collateral — actual work product you can use every day to the betterment of the business.
We'll also work with you and your team directly to implement systems and processes and to bring about positive culture change in the face of uncertainty.
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Family Business Fluent
Some of Perth's strongest construction companies are family-owned and often multi-generational. We navigate those dynamics with discretion and commercial realism.
We also help founders grow their business, knowing full well that it's wanting to provide and fend for their family that gets them up every morning at the crack of dawn and propels them to greatness.
Blog Insights:
Further Resources:
Contact us today for:
1. A complimentary 'Do I Need Help' Questionnaire Checklist, charting the key areas of building/construction related business health we consider critical to get your business 'Fit for Growth'.
2. Expressions of interest are open for access to our market-leading Construction Business 'Engine Room' Workbook. Built over hundreds of hours, this tool allows full and accurate visibility for forecast cashflow projections over multiple Financial Years. This workbook is ideal for business running up to $25m PA, but could be adjusted for higher. The Workbook helps with anticipating the timing before the business, or department, starts recording actual net profit against its various overheads and commitments. It also helps you measure profit erosion across projects. We can Tailor this directly to your business type.
3. If you need help to find the right people, you might be interested in our Flat Rate Recruitment Services. For more info please click here